Contextual Layering Engine
Social Flow isn’t just about when to post — it’s about what to post where and how. The Contextual Layering Engine (CLE) is the system responsible for adapting content across different platforms in real time. Instead of a one-size-fits-all approach, CLE reshapes messaging, tone, structure, and format depending on the target environment.
This is more than just rewriting. It’s about understanding the intent of the content, mapping it to the behavior of the platform, and reshaping it to maximize clarity, relatability, and engagement.
How It Works
When a post is generated (or input by the user), the CLE performs several steps:
Intent Recognition: Classifies whether the content is informative, promotional, personal, casual, etc.
Platform Targeting: Analyzes platform-specific norms — e.g., brevity on X, visual structure on Instagram, or professional tone on LinkedIn.
Style Mapping: Adjusts structure, emoji usage, line breaks, link placement, and tone accordingly.
Asset Tagging: Adds platform-optimized hashtags, mentions, and metadata.
Example: Single Post Across 3 Platforms
Original Input: "Excited to launch our new feature today! Built with creators in mind."
X (Twitter)
🚀 Just launched a new feature built for creators. Try it now: [link]
We're excited to announce a new feature designed specifically for the creator economy. Read more: [link]
[Image of feature in action] Caption: New feature drop for creators 👇🔥
Tap the link in bio to try it!
Platform-Specific Filters
CLE allows for user preferences or default profiles:
Use informal tone on Telegram, formal tone on LinkedIn
Suppress hashtags on Threads, boost them on Instagram
Auto-convert long captions into threaded posts for X
Developer Extensibility
Advanced users and devs can write custom context rules using a YAML-style config system:
This allows developers to plug custom rules directly into the agent workflow — enabling industry-specific, brand-specific, or campaign-specific adaptations.
Why It Matters
Great content can underperform if it’s mismatched to the platform. CLE ensures your voice is translated appropriately — not just copied everywhere. This avoids tone mismatch, fatigue from repetition, and lost engagement due to poor fit.
CLE is how Social Flow helps your message land with relevance — every time, on every platform.
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